If you're like most newspapers you are battling subscriber churn on a daily basis. Traditional programs to acquire new subscribers including carrier campaigns, generic telemarketing and in-paper promotions most likely do not have the impact they once did.
In addition, you may have become more reliant on providing large discounts to induce potential subscribers, with little loyalty to the paper and extremely low retention rates.
LINKS can help you profile the attributes of your loyal subscriber base, and identify hot prospects in the marketplace. We can help you to pinpoint your acquisition efforts and build programs that are able to be tracked and provide meaningful, measurable results. Our focus is to create highly effective programs that not only generate new orders, but also test the impact and profitability of various offers and methodology.
We have the resources available to execute direct-marketing campaigns including direct-mail creative, printing, and mail processing, as well as provide decision-support tools.