Do you find your newspaper running regular promotions involving hard copy ballots, email, Web-based entries, as well as fax and even voice-mail submissions? When the contest is over, what do you do with the data? Do you think you are realizing the full potential of your promotional contests?

LINKS can assist your newspaper in converting contest promotions into strategic marketing initiatives that provide tangible results. Our approach is to help your newspaper leverage the investment in in-paper contests in order to generate incremental advertising revenues, and to create new subscriber acquisition opportunities.

We understand how important proper planning and strategy development is to turning a "necessary expense" into a profit center, when it comes to your promotions. LINKS professionals will be on hand to work through the process in detail, up to and beyond the project's completion.

Our service also includes these value-added elements:

Strategy Development
LINKS will work with your key staff to develop a promotional strategy that integrates with your business plans, targets your key business segments and impacts your core business. LINKS will ensure that the plan is realistic and manageable based on your current needs and available resources.

Campaign Management
Where required, LINKS can implement any and all aspects related to the implementation of your promotional campaign, including:

Campaign Analysis
LINKS will review the results of the campaign, based on pre-defined parameters, and supply your organization with a complete summary of results, observations, and recommendations for moving forward.